Just Yesterday
In summer 2020, a global social movement emerged following the murder of George Floyd, just miles from our office. To address this pivotal moment, we challenged ourselves to concept ways to spark awareness and deepen the national conversation. The result was Just Yesterday — a campaign that connected systemic injustice to its shockingly recent roots through powerful pop-culture references.
Just Yesterday headlined the Weisman Art Museum’s outdoor space in summer 2021, becoming a vibrant backdrop for concerts, selfies, and weddings. It also inspired a workshop where BIPOC medical students created posters exploring systemic racism in medical history.
Role: Creative Director