Target:
Run & Fun

Challenge: Concept and develop a framework for an experimental, cross-category campaign. We started by evolving the long-standing Target Run campaign to focus on a unique blend of inspiration & ease. Through a series of fun & inventive stories, bolstered by “Covid-truisms”, we challenged guests to re-imagine seasonal moments in ways that were easy, accessible, and most importantly FUN.

Results: Ultimately we proved that a consolidated cross category strategy and execution could be efficient and effective, with the campaign consistently driving strong awareness, brand linkage and brand impact.