Andersen Windows:
Window Contractors Trust Most.
Continuing its effort to build its brand through contractors, we helped Andersen Windows launch a new campaign targeted toward reeling in this trusted, coveted group of decision-makers. Leveraging the insight that contractors install Andersen 400 Series windows in their own homes more than any other window, the fully integrated campaign features a conversation between a homeowner and contractor, humorously revealing they are the same person.
B2B Bonus
Let’s be honest, working on direct mail is often a snoozefest. However, once in a blue moon you get a chance to make something rather fun and interesting. This Business-to-Business DM for Andersen was one of those rare occasions. The mailer itself was printed on durable post-consumer corrugated cardboard, and the “snappable” disk, while it looked and felt like a CD, was hand assembled and made of bioplastics.
The corrugated mailer was tinted bright orange for maximum visibility.
After 20 years of CD-ROMs, Andersen retired the antiquated software in spectacular fashion.
To drive home disks were being retired for good, we had dealers physically snap a fake CD in half.
Hidden inside the shell was a small booklet with info on the new web-based tool.
ECD: Pat Horn AD: Rioko Sponslier CW: Noah Will & Zach Slovin