Rural 1st:
Brand Campaign

Everyone knows the logic to living in a major city. Huge paychecks, millions of “beautiful people” and of course every bar and restaurant choice imaginable. But there’s an equal and opposite logic to living in rural America - a quiet, humble place where you can get closer to the things that actually matter. In this campaign we sought to embrace that logic with an authentic approach meant to resonate deeply with those looking to pack up and move to the country.