Porsche:
E-Hybrid

 

Electrifying direct mail experience designed to introduce Porsche customers to the all new 2020 E-Hybrid line. This breakthrough piece featured a stunning illuminated OLED cover, premium printing and finish, as well as a special surprise at the end.

We integrated an ultra-thin USB cable hidden inside the back cover of the brochure. Customers were invited to plug the brochure itself into their computers auto-launching an exhilarating promotional video.

porsche_detail1.jpg

ECD: Pat Horn AD: Rioko Sponslier CW: Joe Stephanson

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