Target Lady Returns
Each day millions of Target guests discover the joy of everyday life. But there’s one person who takes Target fandom to another level. Who better to launch our biggest campaign of 2024 than the endlessly entertaining & universally loved Target Lady? Red vest, thin brown lips, bowl cut and all. Actress Kristen Wiig reprises her beloved Saturday Night Live (SNL) role, bringing comedy and her infectious enthusiasm directly to Target in the character’s first national advertising campaign.
From deals applied automatically at checkout and access to unlimited same-day delivery — plus savings on thousands of items — this series of ads leaves no doubt that nobody’s more excited for the all new Target Circle and Target Circle Week than Target Lady.
“You have audiences that resonate with the nostalgia of the character and remember her from SNL and for others, Kristen Wiig is incredibly relevant and exciting in terms of her standing as an actress and a performer”
TCC Role: Art Director