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Sunoco:
Fuel Your Best.

 

Tasked with expanding iconic fuel brand Sunoco’s appeal beyond its high-performance racing heritage, the “Fuel Your Best” campaign comedically harnessed the emotional surge of having a full tank of high-quality fuel. The work features Sunoco customers performing at hyperbolic, peak levels, leaving onlookers wondering “what got into you?”

 
 
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ECD: Sean Smith AD: Rioko Sponslier & Shannon Murphy CW: Joe Stephanson

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