Science Museum of Minnesota:
Sportsology
We helped the Science Museum of Minnesota launch their new permanent exhibition, Sportsology. With an integrated campaign consisting of TV, print, outdoor and interactive banners, visitors were encouraged to put their bodies in motion and engage with a variety of hands-on, interactive stations, like racing against professional athletes, seeing how high they can jump, and testing their reaction time.
Backlit Posters
ECD: Glen Wachowiak AD: Rioko Sponslier & Tom Lincoln