Goth Target

Goth Target was a limited-time VR experience created within Meta Horizon Worlds. Inspired by Chicago’s State Street store and the guests who helped it go viral, we brought Goth Target to life in the metaverse.

Results: Goth Target came in at #8 of 10,000 on the Hot Worlds Chart. It drew in over 6.5K players in the first week, each spending an average of 10 minutes exploring the mysteries of Goth Target. TikTok went positively batty over it, with creators propelling the #gothtarget trend and boosting the hashtag's usage by 460%.